The Practical Newsletter Growth Blog

Scale your newsletter without the chaos

We write about our journey and share insights on practical newsletter growth. Based on our work with cracked creators, brands, and marketing teams. No fluff, just outcomes.

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Sunday, April 6, 2025
An dithered close-up image of a beautiful older woman (Ambreen Dar), taking a big bite out of a burger
Ambreen Dar

Building a top recurring affiliate program and what we learned

Creating the top recurring affiliate program meant balancing generous lifetime commissions with good business practices. Here's what we learned so far.

Show me the money
Sunday, March 9, 2025
An dithered close-up image of a beautiful older woman (Ambreen Dar), taking a big bite out of a burger
Ambreen Dar

Creating a brand identity for our email newsletter agency

What happens when a visual thinker marries a left brainer and they launch an email newsletter agency together? Turns out it's a great recipe for success.

Let me see
Thursday, February 27, 2025
An dithered close-up image of a beautiful older woman (Ambreen Dar), taking a big bite out of a burger
Ambreen Dar

Why I decided to start an email marketing company

Watching creators struggle with email tech while their content sits unwritten became the perfect recipe for an email company. Reply Two was born so creators could create while we handle the newsletter operations chaos.

OK, I'm curious