The Reply Two Email Marketing Wiki
Everything you need to know about email marketing
Trying to decode some corporate email jargon? The Reply Two email marketing wiki spells things out in language we can all understand. Each definition has a handy prompt you can copy and paste too.
DKIM
DomainKeys Identified Mail (DKIM) is your newsletter's digital signature that proves emails actually came from you, not some sketchy impersonator. It works by adding an invisible cryptographic signature that receiving servers can verify. Your DKIM record in your DNS proves you're legit so you can skip the spam folder.
Read more on DKIMTwo-factor authentication (2FA)
Two-factor authentication is your newsletter's bouncer at the door. Password? Great. Now show me your phone's temporary code too. It's like having two locks instead of one. Your password might be "ryangosling123", (hope not), but without that second verification from your phone, hackers have a harder time breaking in.
Read more on Two-factor authentication (2FA)