The Reply Two Email Marketing Wiki

Everything you need to know about email marketing

Trying to decode some corporate email jargon? The Reply Two email marketing wiki spells things out in language we can all understand. Each definition has a handy prompt you can copy and paste too.

API
An API (Application Programming Interface) is a set of rules that lets different software talk to each other. For newsletters, APIs let your email platform connect with other tools like your website, payment processor, or content system without manual work. This enables automatic data transfer and actions between these systems.
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Automation
Automation is the process of setting up rules that trigger specific actions in your email system without manual intervention. It's like teaching your newsletter to respond to subscriber behavior on its own, handling routine tasks while you focus on creating great content.
Read more on Automation

The Reply Two Email Marketing Wiki

Everything you need to know about email marketing

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