The Reply Two Email Marketing Wiki

Everything you need to know about email marketing

Trying to decode some corporate email jargon? The Reply Two email marketing wiki spells things out in language we can all understand. Each definition has a handy prompt you can copy and paste too.

CAN-SPAM
CAN-SPAM is the law that keeps commercial emails honest. Passed in 2003, this U.S. regulation sets rules for sending commercial messages and gives recipients the right to stop you from emailing them. Think of it as the "please behave yourself" rulebook for email marketers.
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Deliverability
Deliverability is your email's ability to successfully land in subscribers' inboxes rather than getting trapped in spam folders or rejected outright. It's the difference between your carefully crafted newsletter being seen or getting lost in the digital void. Your deliverability rate is the percentage of emails that make it to the inbox.
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Suppression list
A suppression list is your "do not email" database. It's where you store email addresses of people who unsubscribed, bounced repeatedly, or reported you as spam. Think of it as your email restraining order list. These folks said no and your ESP helps you respect that decision so you don't get blacklisted or fined.
Read more on Suppression list

The Reply Two Email Marketing Wiki

Everything you need to know about email marketing

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