The Reply Two Email Marketing Wiki
Everything you need to know about email marketing
Trying to decode some corporate email jargon? The Reply Two email marketing wiki spells things out in language we can all understand. Each definition has a handy prompt you can copy and paste too.
Alt Text
Alt text (alternative text) is a short written description of an image that appears when the image can't be displayed or when a screen reader is used. It tells readers what they're missing visually. Having it on all graphics and images makes your newsletter accessible to everyone.
Read more on Alt TextDigital Marketing Terms
Digital marketing terms are the big fancy words marketers use to sound smart at conferences and confuse their clients. Just kidding. Think of them as a specialized vocabulary that describes techniques, metrics, and tools across online channels. They're the shared language for talking about SEO, email marketing, social media, and other ways we try to get people to click things on the internet to sell our stuff.
Read more on Digital Marketing TermsPublisher
A publisher in email newsletters is the entity that creates and sends the whole enchilada to subscribers. It could be a solo writer, a small team, or a media company. They're the ones making content decisions, building the audience relationship, and figuring out how to turn all those clicks into actual money.
Read more on PublisherWYSIWYG
WYSIWYG stands for "What You See Is What You Get." It's an editor that shows you exactly how your newsletter will look while you create it. No need to write code or preview constantly. You drag, drop, and type directly into a visual interface that mirrors what subscribers will see in their inbox.
Read more on WYSIWYG