The Reply Two Email Marketing Wiki

Everything you need to know about email marketing

Trying to decode some corporate email jargon? The Reply Two email marketing wiki spells things out in language we can all understand. Each definition has a handy prompt you can copy and paste too.

Alt Text
Alt text (alternative text) is a short written description of an image that appears when the image can't be displayed or when a screen reader is used. It tells readers what they're missing visually. Having it on all graphics and images makes your newsletter accessible to everyone.
Read more on Alt Text
WYSIWYG
WYSIWYG stands for "What You See Is What You Get." It's an editor that shows you exactly how your newsletter will look while you create it. No need to write code or preview constantly. You drag, drop, and type directly into a visual interface that mirrors what subscribers will see in their inbox.
Read more on WYSIWYG

The Reply Two Email Marketing Wiki

Everything you need to know about email marketing

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WYSIWYG

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