The Reply Two Email Marketing Wiki
Everything you need to know about email marketing
Trying to decode some corporate email jargon? The Reply Two email marketing wiki spells things out in language we can all understand. Each definition has a handy prompt you can copy and paste too.
Backlink
Backlinks are links from other websites that point to your newsletter landing page or archive. They act as digital referrals that boost your newsletter's credibility, visibility, and search ranking. When respected sources link to you, both readers and search engines take notice.
Read more on BacklinkControl Champion Challenger
In newsletter testing, these three terms form the foundation of structured experimentation: Control is your baseline version, the original against which you compare all changes Champion is your current best-performing version, which may be the original control or a previous winner Challengers are new variants you test against your champion. When a challenger wins, it becomes your new champion for future tests, creating a continuous improvement cycle.
Read more on Control Champion ChallengerDigital Marketing Terms
Digital marketing terms are the big fancy words marketers use to sound smart at conferences and confuse their clients. Just kidding. Think of them as a specialized vocabulary that describes techniques, metrics, and tools across online channels. They're the shared language for talking about SEO, email marketing, social media, and other ways we try to get people to click things on the internet to sell our stuff.
Read more on Digital Marketing TermsEmail Marketing Agency
An email marketing agency is a team of nerds you hire when you'd rather create awesome content than fiddle with DKIM records or debug why your GIFs are breaking in Outlook. Email marketing agencies are the specialized teams who handle stuff like list management, deliverability, automation, and analytics. Their help lets you focus on what you do best. Create. Think of them as your backstage crew making sure the show goes on without hiccups.
Read more on Email Marketing AgencyOverall ROI
Overall ROI for email newsletters is the brutal reality check of what you're putting in versus getting out. It tallies everything from your precious time to your tech stack costs against what's actually hitting your bank account from sponsorships, subscriptions, and other revenue streams.
Read more on Overall ROIPodcasting
Podcasting is creating episodic audio content that lets newsletter writers invade subscribers' earbuds when eyeballs are busy elsewhere. It's your written insights converted to sound, perfect for commutes, workouts, or pretending to listen to your boss while actually learning something useful. A Podcast is the downloadable audio show itself. Your newsletter's cool cousin who gets invited to all the multitasking parties. Episodes live on subscribers' phones, ready to feed their brains whenever reading isn't an option but their curiosity remains.
Read more on PodcastingPublisher
A publisher in email newsletters is the entity that creates and sends the whole enchilada to subscribers. It could be a solo writer, a small team, or a media company. They're the ones making content decisions, building the audience relationship, and figuring out how to turn all those clicks into actual money.
Read more on PublisherRecurring Affiliate Program
A recurring affiliate program is a partnership where you earn commissions repeatedly for as long as your referred customers remain active with the service. Unlike traditional one-time programs, recurring affiliate deals keep paying you month after month or year after year from a single successful referral. Think of it as owning a rental property that generates income without additional work versus a house-flipping deal that pays once then disappears.
Read more on Recurring Affiliate ProgramURL
URL stands for Uniform Resource Locator. It's the web address that points readers to your content. In newsletters, URLs connect readers to your articles, landing pages, or resources. A well-crafted URL is readable, memorable, and helps both humans and search engines understand what your content is about.
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