The Reply Two Email Marketing Wiki

Everything you need to know about email marketing

Trying to decode some corporate email jargon? The Reply Two email marketing wiki spells things out in language we can all understand. Each definition has a handy prompt you can copy and paste too.

Automation
Automation is the process of setting up rules that trigger specific actions in your email system without manual intervention. It's like teaching your newsletter to respond to subscriber behavior on its own, handling routine tasks while you focus on creating great content.
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Suppression list
A suppression list is your "do not email" database. It's where you store email addresses of people who unsubscribed, bounced repeatedly, or reported you as spam. Think of it as your email restraining order list. These folks said no and your ESP helps you respect that decision so you don't get blacklisted or fined.
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