An Email Marketing Service That Ships

Email glossary glow up

TLDR: We've added a massive batch of thirteen email marketing terms to our unglossary to help with everything from basic concepts to advanced testing techniques.

We fell a bit behind schedule. So we're dropping a big batch of entries all at once.

Here's what's new:

• What is Automation for Email Newsletter Marketing
• What is a WYSIWYG Editor for Email
• The 411 on Two-Factor Authentication for Email
• WTF is a Suppression List for Email Newsletters
• What is a URL in Email Marketing
• TLDR: Root Domain for Email Marketing
• What is a Custom Domain for Email Newsletters
• What's a Backlink for Newsletters
• The 411 on DNS for Email Marketing
• What is Alt Text for Email Newsletters
• What is an Email Allowlist
• WTH is A/B Testing for Email Marketing
• WTH are Control Champion Challenger Tests for Email

Check out these new entries in our resources section and let us know which topics you'd like us to tackle next in our quest to make email marketing jargon actually useful.

Tackling the techie jargon

TLDR: We've added five new email marketing terms to our unglossary to help you navigate deliverability, compliance, and optimization without a technical degree.

We keep translating email marketing jargon because your time is better spent creating content than decoding acronyms. Our latest batch tackles some of the technical stuff that actually impacts whether your newsletter reaches inboxes.

Here's what's new in your newsletter management toolkit:

• WTF is DKIM for Email Newsletters
• TLDR: Conversion Rate for Email Newsletters
• TBH What's Split Testing for Email Newsletters
• The 411 on Deliverability for Email Newsletters
• WTF is CAN-SPAM for Email Marketing

We know you're dying to read them so head on over and pick up some helpful digital marketing prompts.

Search that gets you...results

TLDR: Our new site-wide semantic search powered by Sanity Embeddings understands what you're looking for, not just what you type, making all our content instantly accessible.

We've all experienced the frustration of knowing information exists somewhere on a site but not being able to find it. Our new CMD+K search doesn't just match keywords, it understands concepts, questions, and what you actually need.

Here's what our new search helps you discover:

• Blog articles you forgot existed but actually need
• Digital marketing terms explained in plain English
• Product updates that solve problems you didn't know we fixed
• Exact pages you're thinking of but can't quite name

Big thanks to Jono from Roboto Studio for their excellent guide on building a search bar that helped us implement this feature properly.

Boring new email marketing terms

TLDR: Our email marketing unglossary just grew with four new terms to help you manage your newsletter without getting lost in marketing speak.

We keep adding to our no-BS digital marketing dictionary because, let's face it, this industry loves making simple concepts sound complicated.

Here's what's new in your newsletter management toolkit:

• The 411 on Overall ROI for Email Newsletters
• ICYMI: Publisher for Email Newsletters
• TLDR on Analytics for Email Marketing
• What is an API for Email Newsletters

Check 'em out and grab some cool prompts to help with email marketing so you can spend more time growing your audience instead of Googling.

Passive income opportunity

TLDR: Our affiliate program is live with lifetime 20% commissions on all newsletter management referrals.

We built what we consider the best recurring affiliate program. The kind we'd want to join ourselves. Simple tracking, fat commissions, and payments that keep coming.

Here's what makes our affiliate program worth your time:

• Lifetime 20% commission on all referrals
• Bump to 25% after your first 10 clients
• Real-time dashboard tracking from click to cash
• Done-for-you marketing assets that actually convert

Check out the Reply Two Affiliate Program and grab your custom link.

Stack attack

TLDR: We've published our complete tech stack so you can see exactly how we built our newsletter management machine.

Ever wonder what powers the engine behind an email newsletter agency? We've decided to build in public and share every tool that makes our operation possible, from infrastructure to payment processing.

Here's what we're revealing in our tech stack:

• The secret TypeScript weapon that gives us ridiculous speed
• How we settled the content management debate
• Why we're paying for premium tools instead of hacking together free ones
• The actual templates we purchased and used

If you're trying to find the best tech stack for your next project, this will help. Because good builders share their tools, and great builders tell you which ones are worth the money.

When opposites attract and launch

TLDR: Our brand identity story showcases how complementary skill sets created the perfect recipe for our newsletter agency's unique approach.

Ever wonder what happens behind the scenes when building an email marketing brand? We just published the inside story of how our left brain/right brain partnership shaped everything.

Here's what you'll discover in our latest post:

• The unexpected benefits of opposite thinking styles
• How we developed visual identity that stands out
• Our journey to finding an authentic brand voice
• Practical lessons for creators building their own brands

Read the full post on how we developed the brand identity for our email newsletter agency.

Term-inal velocity

TLDR: Our digital marketing terms page now breaks down essential jargon with actionable advice for your newsletter management journey.

We noticed many creators get caught in the weeds of marketing speak while trying to grow their newsletters. Technical terms like "CAN-SPAM" and "deliverability" shouldn't require a computer science degree to understand, yet most explanations read like they were written by bots for other robots.

Here's what we did to improve your newsletter management experience:

• No-nonsense definitions that don't require a dictionary
• "Why give a shit" sections with advice you can use today
• Links to stuff we actually reference (not random SEO garbage)
• AI prompts that solve your specific newsletter problems

We're working hard to publish new email marketing definitions every few days.

Early birds save bigtime

TLDR: We launched with a bang and 6 of our existing clients already snagged our early bird pricing for newsletter management.

We're doing this because someone smart on X said it was a good way to drum up business. So all our plans are half-off for anyone quick enough to grab them before April flies away.

Here's the deal for fast-moving creators:

• Enough: Just $299/mo (save $150 every month)
• More: Only $499/mo (pocket $250 monthly)
• Most: Grab it at $999/mo (that's $500 back in your pocket)

Smart creators already jumped on this in our first couple of weeks.

What are you waiting for? The Reply Two pricing timer hits zero on April 30th, 2025 and honestly, we might run out of spots before then.

New Reply Two website, who dis

TLDR: We just launched Reply Two's website. Growing from behind-the-scenes newsletter operations to a full-service email marketing company.

The side hustle outgrew itself and now it's official, Reply Two has a home.

What started as solo freelance work has grown into a new kind of email marketing agency that handles everything for creators, except the writing.

Here's what's we cooked up:

• Fresh new brand identity
• New profiles on all the social platforms, wow so many
• New website based on Radiant by Tailwind UI
• Powered by Next.js, TypeScript, and Sanity

Want to read the full scoop? Check out the full launch post on why I started the email marketing company Reply Two.