Digital Marketing Terms
Everything you need to know about email and digital marketing
Trying to decode some corporate email jargon? We got you. The Reply Two glossary spells out most digital marketing terms in language we can all understand.
DKIM
DomainKeys Identified Mail (DKIM) is your newsletter's digital signature that proves emails actually came from you, not some sketchy impersonator. It works by adding an invisible cryptographic signature that receiving servers can verify. Your DKIM record in your DNS proves you're legit so you can skip the spam folder.
Read more on DKIMTwo-factor authentication (2FA)
Two-factor authentication is your newsletter's bouncer at the door. Password? Great. Now show me your phone's temporary code too. It's like having two locks instead of one. Your password might be "ryangosling123", (hope not), but without that second verification from your phone, hackers have a harder time breaking in.
Read more on Two-factor authentication (2FA)