Reliable Newsletter Management
Predictable pricing to grow your newsletter
Simple and clear pricing that scales with your success. Our reliable newsletter management comes with no contracts or hidden fees. And yeah, an unconditional money-back guarantee.
Enough
For early-stage newsletters.
$449
USD per mo.
* Only 26 left at this price
Your Enough plan includes:
- 100% Delight Guarantee
- Overnight service
- 1 send per week
- 1 template customization
- 1 list managed
- 5 automations
- Not included:1 ESP setup or migration
- Not included:A/B Testing
- Not included:Paid acquisition
- Not included:Ads optimization
- Not included:First-party analytics
More
Killer valueFor fast-growing publications.
$749
USD per mo.
* Only 19 left at this price
Your More plan includes:
- 100% Delight Guarantee
- Overnight and same-day service
- 2 sends per week
- 2 template customizations
- 2 lists managed
- 10 automations
- 1 ESP setup or migration
- A/B Testing
- Not included:Paid acquisition
- Not included:Ads optimization
- Not included:First-party analytics
Most
Everything to scale your empire.
$1,499
USD per mo.
* Only 7 left at this price
Your Most plan includes:
- 100% Delight Guarantee
- Overnight and same-day service
- Unlimited sends per week
- Custom templates
- Unlimited lists
- Unlimited automations
- 1 ESP setup or migration
- A/B Testing
- Paid acquisition
- Ads optimization
- First-party analytics
Supported platforms include
Enough | More | Most | |
---|---|---|---|
Choose Enough | |||
Get started | Choose Enough | Choose More | Choose Most |
Guarantee | |||
Money-back guarantee | Included in Enough | Included in More | Included in Most |
Support | |||
Overnight service | Included in Enough | Included in More | Included in Most |
Same-day service | Not included in Enough | Included in More | Included in Most |
Secure submissions | Included in Enough | Included in More | Included in Most |
Cancel anytime | Included in Enough | Included in More | Included in Most |
Setup | |||
ESP migrations | 1 | 1 | 2 |
Domain configuration | Included in Enough | Included in More | Included in Most |
Integrations | 3 | 5 | ∞ |
Publishing | |||
Sends per week | 1 | 2 | ∞ |
QA & validation | Included in Enough | Included in More | Included in Most |
Ready to send | Included in Enough | Included in More | Included in Most |
Content | |||
Template customization | Included in Enough | Included in More | Included in Most |
Custom templates | Not included in Enough | Not included in More | Included in Most |
Automations | 5 | 10 | ∞ |
Curated royalty-free assets | Included in Enough | Included in More | Included in Most |
Asset library | Included in Enough | Included in More | Included in Most |
Management | |||
Lists | 1 | 2 | ∞ |
Compliance | Included in Enough | Included in More | Included in Most |
Response management | Included in Enough | Included in More | Included in Most |
Optimization | |||
Performance tracking | Included in Enough | Included in More | Included in Most |
A/B Testing | Not included in Enough | Included in More | Included in Most |
Deliverability | Included in Enough | Included in More | Included in Most |
Growth insights | Included in Enough | Included in More | Included in Most |
Paid Acquisition | |||
Setup & monitoring | Not included in Enough | Not included in More | Included in Most |
Optimization | Not included in Enough | Not included in More | Included in Most |
First-party analytics | Not included in Enough | Not included in More | Included in Most |

My friends at Reply Two helped me run some very successful campaigns and newsletters.
Heidi Hancock
CEO
* Testimonial from other work, not a Reply Two client
Frequently asked questions
Billing
- What is the 100% Delight Guarantee?
Simple. If you're not happy, we fix it or refund you. Your choice. No questions asked.
- What's your cancellation policy?
Cancel anytime with one click. Your service continues through your paid period. We'll pause billing and credit you for any month without sends. Annual plans get prorated refunds minus the discount you used.
- Can I change plans?
Absolutely. Switch plans anytime from your dashboard. Downgrades kick in at the end of your billing period.
- How are sends per week counted?
Each draft counts as one send. With a 1-send-per-week plan, you get 4 sends each month to use whenever you want.
- What if I need more than what's in my plan?
We have add-ons for that. Need same-day service or another automation? Just click the add-ons section in your dashboard. We'll confirm in writing and you're good to go. Your base plan is just the foundation. We grow as you do.
- Will I need to pay for extra tools?
Tools we use across all clients like Figma and stock images are included. Domain specific tools like Zapier, Pipedream, and Stape are on you. Most clients spend around $100 monthly when needed.
- Do you offer nonprofit discounts?
Nope. Our fees are so low it's like we're running a nonprofit ourselves.
- Do you offer invoicing?
You bet. We'll send your invoice upfront and get started as soon as your payment clears through Stripe, ACH, or wire transfer.
Support
- What is overnight service?
Send your draft by 6pm Pacific and we'll have it ready next morning. Outside the US? We'll find a time that works without 3 iOS alarms.
- What is same-day service?
Draft in by 10am Pacific, ready by 6pm. Like overnight service, but for the impatient types.
- How do I submit my content?
Whatever works. We give you a dedicated email address and live chat. Or you can create requests in your dashboard. Want to use your Email Service Provider (ESP) instead? That works too.
- How do you get my draft ready?
We use your ESP to put everything together. Your draft gets formatted optimized and ready to send. Once you approve it, you can schedule or publish it right away.
- How do I contact you?
Email or live chat from your dashboard. We collaborate on your requests in near real time. We work async to get shit done.
- Can we get on a call?
Sure, our 20-minute reality check is all yours. Verify we're human, confirm we know our shit, then back to async we go. Too many Zooms and your newsletter never gets done.
Setup
- Which ESPs do you support?
We work with any ESP out there. Most of our clients use beehiiv, Kit, or Substack. We support pretty much any ESP you can think of.
- How do ESP migrations work?
Give us access to both ESPs and we'll handle the rest. We'll peek under the hood, keep you in the loop, and have everything moved in about 48 hours.
- How do you access my newsletter platform?
We need two dedicated logins to your ESP. Don't worry, you'll get simple instructions after onboarding. Heads up, some ESPs charge for extra seats. But, it's the price of keeping things legit and locked down tight.
- What integrations are supported?
We use your ESP's native features for most automation. When we need something extra, we bring in Pipedream or Zapier to make it happen.
- What's template customization?
We max out your ESP's built-in templates. Like sprucing up a rental without changing the structure. We work within platform limits to get you looking good.
- What's a custom template?
We build you a custom designed HTML/MJML template. If your ESP doesn't support custom code, we'll push their editor to its limits for you.
- How do automations work?
In most cases, we create automations using your ESP's native features for segmentation, workflows, and enrichment. If something we need isn't available, we'll find a way.
- WTF is RDNS?
Reverse DNS is a backwards lookup that proves your sending IP matches your domain. Important but annoying to setup and manage. Choose your Reply Two plan already and never worry about it again.
Content
- Do you use AI?
Yes, we use AI to streamline our workflow tasks. But we never use AI for creative work like writing copy or making images.
- What does QA & validation include?
We check everything from spelling and grammar to formatting, links, and alt text. Each send gets tested across browsers, email clients, and display modes.
- What are curated royalty-free assets?
We find the perfect visuals through our stock image subscriptions. All licensed. No AI-generated images. Just real assets that fit your content.
Management
- What compliance measures are included?
Your ESP handles the basics, but we take care of the rest. From domain setup to CAN-SPAM fixes, GDPR, and even DMCA. We solve the tricky compliance stuff.
- What is response management?
We handle what your ESP automation misses. That means writing back to casual replies from readers. Stuff like processing manual unsubscribes, checking flagged responses, or sending you important stuff like sponsorship requests.
Optimization
- What deliverability services are included?
Your ESP handles the bulk of it. We manage the important foundation like DNS setup, DMARC, Hosted BIMI, list hygiene, and blocklist monitoring. When problems show up, we fix them.
- How does A/B Testing work?
We use your ESP to test subjects, images, and hooks. You approve our test ideas, we run them, then make the winners your new standard. Simple but effective.
- What are growth insights?
We give you actionable tips based on what works. This means smart adjustments to length, frequency, and content strategy. Mostly proven patterns with the occasional gut feeling.
Paid Acquisition
- What does paid acquisition setup include?
We set up your Meta, X, TikTok, and Search ads including tracking and pixels. If you have a separate website (non-ESP), we use Stape to get better compliance, first party analytics, CAPI, and server side reporting.
- How does paid acquisition optimization work?
We watch your campaigns, adjust targeting and creative, manage budgets, and test audiences. You approve our changes before we make them. Like A/B testing but for ads
- What is first-party analytics?
We use Stape for server side tracking instead of third party tools like Google Analytics. This means better data, privacy compliance, and more control.
Miscellaneous
- What is Reply Two?
We're a newsletter operations service. You focus on creating great content, we handle everything else.
- What's with the cheesy logomark?
The R contains a paper airplane for email delivery. Its right curve doubles as the numeral 2 in Urdu which is Ambreen's native language. We embrace the cheese because it tells our story.
- How do you handle security?
We use enterprise-grade security and encryption to keep your data safe and secure.
You can add this service anytime from your dashboard. It's not included in our standard plans.