Digital Marketing Terms
Everything you need to know about email and digital marketing
Trying to decode some corporate email jargon? We got you. The Reply Two glossary spells out most digital marketing terms in language we can all understand.
API
An API (Application Programming Interface) is a set of rules that lets different software talk to each other. For newsletters, APIs let your email platform connect with other tools like your website, payment processor, or content system without manual work. This enables automatic data transfer and actions between these systems.
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Automation is the process of setting up rules that trigger specific actions in your email system without manual intervention. It's like teaching your newsletter to respond to subscriber behavior on its own, handling routine tasks while you focus on creating great content.
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