Digital Marketing Terms
Everything you need to know about email and digital marketing
Trying to decode some corporate email jargon? We got you. The Reply Two glossary spells out most digital marketing terms in language we can all understand.
Shared IP
Shared IP means your newsletter sends from an IP address used by multiple senders through your email service provider. It's like sharing an apartment building's mailing address with other tenants. Your reputation depends partly on how well your neighbors behave with their sending practices.
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A suppression list is your "do not email" database. It's where you store email addresses of people who unsubscribed, bounced repeatedly, or reported you as spam. Think of it as your email restraining order list. These folks said no and your ESP helps you respect that decision so you don't get blacklisted or fined.
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