Digital Marketing Terms
Everything you need to know about email and digital marketing
Trying to decode some corporate email jargon? We got you. The Reply Two glossary spells out most digital marketing terms in language we can all understand.
Backlink
Backlinks are links from other websites that point to your newsletter landing page or archive. They act as digital referrals that boost your newsletter's credibility, visibility, and search ranking. When respected sources link to you, both readers and search engines take notice.
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An Email Service Provider (ESP) is the platform that handles sending, tracking, and managing your newsletter. It's the engine that powers your entire email operation, from signup forms to sending campaigns to measuring results. ESPs like beehiiv, Substack, Mailchimp, Kit, Brevo, and others each offer different feature sets tailored to different creator needs.
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