Digital Marketing Terms
Everything you need to know about email and digital marketing
Trying to decode some corporate email jargon? We got you. The Reply Two glossary spells out most digital marketing terms in language we can all understand.
Analytics
Analytics for email marketing is the collection, measurement, and analysis of subscriber data to understand performance and behavior. It's your newsletter's report card. It shows you what happened, helps you to discover why, and informs you about what to try next.
Read more on AnalyticsClick Through Rate
Click Through Rate (CTR) is the percentage of subscribers who click on any link in your email. Unlike its sketchy cousin Open Rate, CTR measures actual, intentional engagement. That's someone making a conscious choice to interact with your content.
Read more on Click Through RateConversion Rate
Conversion rate is the percentage of folks who actually do the thing you want them to do. While your pals in finance obsess over conversion rates for purchases, in newsletter land it applies to any goal along the reader's journey. Including signups, clicks, replies, form completions, or that elusive "forward to a friend." Think of it as your newsletter's batting average for turning lurkers into doers.
Read more on Conversion RateDeliverability
Deliverability is your email's ability to successfully land in subscribers' inboxes rather than getting trapped in spam folders or rejected outright. It's the difference between your carefully crafted newsletter being seen or getting lost in the digital void. Your deliverability rate is the percentage of emails that make it to the inbox.
Read more on DeliverabilityOpen Rate
Open Rate refers to that percentage your email service provider brags about when people supposedly "open" your emails. It's tracked by a tiny invisible pixel that loads when someone views your message, or when their device pretends to.
Read more on Open Rate