Digital Marketing Terms
Everything you need to know about email and digital marketing
Trying to decode some corporate email jargon? We got you. The Reply Two glossary spells out most digital marketing terms in language we can all understand.
Conversion Rate
Conversion rate is the percentage of folks who actually do the thing you want them to do. While your pals in finance obsess over conversion rates for purchases, in newsletter land it applies to any goal along the reader's journey. Including signups, clicks, replies, form completions, or that elusive "forward to a friend." Think of it as your newsletter's batting average for turning lurkers into doers.
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Overall ROI for email newsletters is the brutal reality check of what you're putting in versus getting out. It tallies everything from your precious time to your tech stack costs against what's actually hitting your bank account from sponsorships, subscriptions, and other revenue streams.
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A publisher in email newsletters is the entity that creates and sends the whole enchilada to subscribers. It could be a solo writer, a small team, or a media company. They're the ones making content decisions, building the audience relationship, and figuring out how to turn all those clicks into actual money.
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