Digital Marketing Terms
Everything you need to know about email and digital marketing
Trying to decode some corporate email jargon? We got you. The Reply Two glossary spells out most digital marketing terms in language we can all understand.
Automation
Automation is the process of setting up rules that trigger specific actions in your email system without manual intervention. It's like teaching your newsletter to respond to subscriber behavior on its own, handling routine tasks while you focus on creating great content.
Read more on AutomationSuppression list
A suppression list is your "do not email" database. It's where you store email addresses of people who unsubscribed, bounced repeatedly, or reported you as spam. Think of it as your email restraining order list. These folks said no and your ESP helps you respect that decision so you don't get blacklisted or fined.
Read more on Suppression list