The Reply Two Email Marketing Wiki
Everything you need to know about email marketing
Trying to decode some corporate email jargon? The Reply Two email marketing wiki spells things out in language we can all understand. Each definition has a handy prompt you can copy and paste too.
Suppression list
A suppression list is your "do not email" database. It's where you store email addresses of people who unsubscribed, bounced repeatedly, or reported you as spam. Think of it as your email restraining order list. These folks said no and your ESP helps you respect that decision so you don't get blacklisted or fined.
Read more on Suppression listTech Stack
A tech stack is the collection of technologies, frameworks, libraries, and tools that work together to build and run your application. For developers, it might mean Turbo, Convex, Next.js, and Tailwind CSS. For marketers, it could be beehiiv and Typefully, along with some attribution software. Both are valid interpretations, but they serve completely different audiences with different needs. For this wiki, we're focusing primarily on the development stack. The code, frameworks, and infrastructure that make your app tick.
Read more on Tech StackTwo-factor authentication (2FA)
Two-factor authentication is your newsletter's bouncer at the door. Password? Great. Now show me your phone's temporary code too. It's like having two locks instead of one. Your password might be "ryangosling123", (hope not), but without that second verification from your phone, hackers have a harder time breaking in.
Read more on Two-factor authentication (2FA)URL
URL stands for Uniform Resource Locator. It's the web address that points readers to your content. In newsletters, URLs connect readers to your articles, landing pages, or resources. A well-crafted URL is readable, memorable, and helps both humans and search engines understand what your content is about.
Read more on URLWYSIWYG
WYSIWYG stands for "What You See Is What You Get." It's an editor that shows you exactly how your newsletter will look while you create it. No need to write code or preview constantly. You drag, drop, and type directly into a visual interface that mirrors what subscribers will see in their inbox.
Read more on WYSIWYG