Definition of WYSIWYG
WYSIWYG stands for "What You See Is What You Get." It's an editor that shows you exactly how your newsletter will look while you create it. No need to write code or preview constantly. You drag, drop, and type directly into a visual interface that mirrors what subscribers will see in their inbox.
Why you should care
WYSIWYG editors help newsletter creators build visually appealing emails without coding knowledge. You can focus on content and design simultaneously, reducing the time between concept and execution while maintaining consistent branding across campaigns.
The biggest obstacle with WYSIWYG editors is that what you see isn't always what subscribers get. Email clients render content differently, causing perfectly designed newsletters to break in certain inboxes. This disconnect leads to frustration when creators spend hours on design only to discover their newsletter looks jumbled for some subscribers.
Just want to write instead of fiddling with design too?
Good call! We can help. We've helped ambitious creators like you craft effective templates for most major ESPs. We can do the same for you.
Some resources we rely on
Ask Claude for help with WYSIWYG
Copy and paste this prompt into Claude or the AI of your choice. Be sure to tweak the context for your situation.
<goal>
Help me structure a newsletter template in my WYSIWYG editor that renders consistently across email clients.
</goal>
<context>
* I use [ESP NAME] with their built-in WYSIWYG editor
* Available blocks: containers, rows, columns, text, images, buttons, spacers, dividers
* Need a template structure I can reuse for all newsletters
* Must look good on both mobile and desktop
</context>
<output>
Please provide:
1. Container Structure
* Recommended width settings
* Padding requirements
* Background considerations
2. Row & Column Framework
* Single vs multi-column layouts
* Proper spacing measurements
* Mobile breakpoint guidance
3. Content Block Placement
* Semantic ordering of elements
* Text and image spacing rules
* Button placement best practices
4. Mobile Responsiveness
* Column stacking behavior
* Font size adjustments
* Touch target sizing
</output>
<example>
Simple structure example:
Container (600px max)
├── Row: Header (Logo/Nav)
├── Row: Content (1 or 2 columns)
├── Row: CTA (Button)
└── Row: Footer (Links)
</example>
<guardrails>
* Focus on proper structure not design aesthetics
* Provide exact measurements where needed
* Address common email client rendering issues
</guardrails>