Digital Marketing Terms
Everything you need to know about email and digital marketing
Trying to decode some corporate email jargon? We got you. The Reply Two glossary spells out most digital marketing terms in language we can all understand.
Alt Text
Alt text (alternative text) is a short written description of an image that appears when the image can't be displayed or when a screen reader is used. It tells readers what they're missing visually. Having it on all graphics and images makes your newsletter accessible to everyone.
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A publisher in email newsletters is the entity that creates and sends the whole enchilada to subscribers. It could be a solo writer, a small team, or a media company. They're the ones making content decisions, building the audience relationship, and figuring out how to turn all those clicks into actual money.
Read more on PublisherWYSIWYG
WYSIWYG stands for "What You See Is What You Get." It's an editor that shows you exactly how your newsletter will look while you create it. No need to write code or preview constantly. You drag, drop, and type directly into a visual interface that mirrors what subscribers will see in their inbox.
Read more on WYSIWYG